Job Title: Marketing Coordinator
Department: Marketing
Reports to: Sales Manager
GENERAL SUMMARY:
The purpose of the Marketing Manager position is to effectively manage the marketing, advertising, branding, and promotional activities of the company. The Marketing Manager is also responsible for developing and maintaining marketing strategies that meet company objectives.
Essential Duties and Responsibilities:
Responsible for creating company marketing and brand strategy and driving projects and tactics that result from that strategy
Responsible for identifying new marketing and branding channels and opportunities and assuring that the company is a “fast follower” of new ideas and trends
Select and manage external suppliers to assure that deliverables are timely and fully support the company’s initiatives
Assure that company’s brand and communications guidelines are up-to-date and enforced across all departments
Approve and distribute marketing materials and communications
Analyze and report on the return on investment of marketing campaigns
Approve marketing tracks that distribute materials and communications at specified intervals
Contact industry publications, consultants and influencers on an ongoing basis to assure that company messaging and positioning is being received and understood
Social media management: Facebook, LinkedIn, MySpace, Twitter, and YouTube
Manage public relations for the company through numerous media and communications outlets
Event management: local business events, trade shows, and other various prospecting event
Additional Duties and Responsibilities:
Assist the Sales Team as needed
Ensure consistency of existing systems through creating, maintaining, and enforcing standards/procedures for daily activities and projects
Develop in-depth knowledge of the service catalog and how it relates to customer’s needs
Develop training programs to develop and refine the skills of the marketing team
Document internal processes and procedures related to duties and responsibilities
Conduct performance evaluations and mentor those with less experience
Responsible for entering time and expenses as it occurs
Enter all work as activities or service tickets into Company System
Utilize Projects where applicable: to organize and manage events or various long term marketing projects
Knowledge, Skills, and/or Abilities Required: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Extensive experience in all aspects of developing and maintaining marketing strategies
Strong understanding of customer and market dynamics and requirements
Thorough understanding of how customers in the small to medium business market require, search, compare, and consume technology services
Technical marketing skills
Proven experience in customer and market research
Highly skilled in project management: define work plans, manage project teams, and manage budget
Proficient in general office applications
Strong organizational, presentation, and customer service skills
Skill in preparing written communications and materials
Interpersonal skills: such as telephony skills, communication skills, active listening and customer-care
Ability to multi-task and adapt to changes quickly
Typing skills to ensure quick and accurate data entry
Self-motivated with the ability to work in a fast moving environment
